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Rampell said that millions of Facebook users were using Credits to pay for virtual goods inside games like FarmVille and Mafia Wars.

#Rent joker movie online free#

“I think this is much more about payments than about movies,” said Alex Rampell, the chief executive of TrialPay, an advertising company that offers free Facebook Credits to people who buy certain products. While some analysts saw the move as a danger to Netflix a threat investors seemed to take seriously as shares of Netflix dropped more than 5 percent on Tuesday others said that for Facebook, which is already one of the most popular places to watch videos online, the payoff from Warner’s move might be more in the expansion of its online currency. “This is definitely a test,” said Thomas Gewecke, president of Warner Brothers Digital Distribution, in a telephone interview. Warner said it might make other movies available on Facebook over time. If other studios make similar moves, Facebook could tap a significant revenue stream, bolstering its Credits currency as it seeks to create a rival to PayPal and other payment systems.

Warner said on Tuesday that it would allow Facebook users in the United States to rent the film “The Dark Knight” directly on the social networking site, and pay for it using Credits, Facebook’s virtual currency. Warner Brothers became the first major media company to offer a movie for rent on Facebook, a move that could position the social network to become a force in the digital distribution of movies, rivaling services like Netflix and iTunes.